India, Sept. 23 -- The brand is expanding its portfolio that already includes Choco Lush, Choco Frames, and Choco Stars

Britannia Pure Magic has introduced a new addition to its choco-cookie range with Choco Tarts, unveiled under its latest proposition, The New Temptation. The brand, which focuses on indulgent experiences, is expanding its portfolio that already includes Choco Lush, Choco Frames, and Choco Stars.

The new Choco Tarts come in Hazelnut and Milk Choco variants. They feature a crispy tart shell paired with rich choco creme and a biscuit lid. Consumers can lift the lid, scoop into the creme, and enjoy a layered bite of textures.

The brand has also partnered with Xtendr for a mixed reality print campaign.

Siddharth Gupta, Ge...