India, May 22 -- Eyes 20 per cent sales from new channels

Boba Bhai, India's fastest-growing Korean fusion food brand, has officially entered the multi-channel with the launch of itsready-to-drink (RTD) canned bubble teas. The brand is now expanding its reach to modern retail and q-commerce platforms to cater to the fast-paced, convenience-first Indian consumer.

The newly launched canned teas are now live on Blinkit andZepto, with plans to go live on Instamart soon. The products are currently available across 70+ cities and are being rolled out in top-performing urban centres. Designed to meet both impulse and habitual beverage consumption, the ready-to-drink offerings aretargeted at Gen Z and young millennialsseeking not just hydration...