India, June 4 -- The initial launch will start with the UAE

Bisleri International formed a landmark strategic partnership with the Apparel Group, the global retail and fashion lifestyle conglomerate headquartered in Dubai to manufacture, market and distribute Bisleri's iconic portfolio in the Middle East and Africa region, beginning with the UAE launch in 2025.

Commenting on the collaboration,Angelo George, CEO, Bisleri Internationalsaid, "The Middle East and Africa markets represent significant opportunity for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands. We have had sustained success in the UAE market in the past and I am delighted to announce the next ...