India, Feb. 3 -- Prateek Rastogi, Co-founder & CEO, Better Nutrition

India does not suffer from a shortage of food. Yet, anaemia continues to affect a large part of the population across age groups, genders, and income levels. This paradox - plates that are full but bodies that are undernourished - highlights a deeper issue: the quality of nutrition in everyday diets. For decades, the dominant response to iron deficiency has been supplementation. Tablets, syrups, fortified gummies, and government distribution programmes have been deployed at scale. While these interventions have played an important role, anaemia remains stubbornly persistent. This raises a critical question: are we addressing the symptom, or the root cause?

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