India, May 29 -- 50 per cent surge in FMCG product listings driven by seasonal demand

Anewlyreleasedresearch report fromSciative Solutions reveals howAI-powered dynamic pricing is transforming theFMCGand quick commerce sectorsin India. The data shows thatFMCGproduct assortment surged by 50 per cent, withpackaged food and cold drinks witnessing an 80 per cent spikein the number of listed products from the pre-summer to peak summer season.

The explosive growth comes asconsumerhabits shift in response to rising heat, school vacations, outdoor activities, and increased social gatherings. Consumers are turning towardready-to-consume, light, and refreshing items, driving demand for cold beverages, snacks, juices, and packaged foods.

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