India, May 20 -- In India,Egypt andSaudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of'Super Duper Refresher

7UP has unveiled Super Duper Refresher- a new global platform grounded in the science of what makes a drink truly refreshing - the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip.

In key markets, such asIndia,Egypt, andSaudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of'Super Duper Refresher,'blending regional culture, humour and colloquialism into the brand story.

The7UP Extra Fizzrange, emphasising fizz as ...