India, May 29 -- Additionally, 72 per cent of consumers prefer to drink flavoured milk or add flavour to their milk at home

Godrej Jersey is celebrating the evolving choices of Indian consumers with its report, Bottoms Up. India Says Cheers to Milk! The findings reveal that while one of every three Indians consumes milk as a beverage, 43 per cent of Bengaluru-based consumers prefer milk as a beverage.

Additionally, 72 per cent of consumers prefer to drink flavoured milk or add flavour to their milk at home. Parents, too, are increasingly opting for flavoured milk as a convenient and enjoyable way to give their children a nourishing refreshment drink with 54 per cent offering it during the day and 48 per cent using it as a refreshing opt...