India, May 16 -- India's packaged food landscape is witnessing a shift as agritech firms explore downstream integration to tap into growing demand for safe, traceable staples. In this interview with NuFFooDS Spectrum, Rohit Pajni, Head of Consumer Packaged Goods and Value-Added Services at FarMart, discusses emerging trends shaping the sector-from the role of quick commerce in driving staple consumption to the challenges of ensuring quality and compliance across a fragmented agri value chain. He also shares insights into how technology, strategic partnerships, and phased market entry are being leveraged to navigate competitive pressures and unlock growth in both domestic and international markets. Edited excerpts;

How does the packaged f...