India, Jan. 5 -- Sanjay Jain, Director, Elanpro

As India's ice cream and frozen dessert market becomes increasingly competitive, the role of refrigeration equipment is evolving beyond storage to become a critical tool for visibility, branding and operational efficiency. From impulse-driven merchandising at retail counters to energy-intensive operations in Quick Service Restaurant (QSRs) and modern trade, freezer performance now directly influences sales, wastage and profitability. In an interview with NUFFOODS Spectrum, Sanjay Jain, Director, Elanpro, shares how changing brand expectations, rising energy costs and on-ground operational challenges are reshaping freezer design and innovation, along with how Elanpro's expanded glass-top and...