New Delhi, Feb. 10 -- A name can mean everything-or nothing. When Zomato decided to rename its corporate entity to Eternal Ltd last week, the industry sat up and took notice. Was this a strategic move, a branding masterstroke or simply an attempt to manifest a sense of permanence in an unpredictable sector?

For consumers, nothing changes-the Zomato app remains Zomato. However, chief executive officer (CEO) Deepinder Goyal sees this as a pivotal moment for the company. "We started using 'Eternal' internally when we acquired Blinkit, and we decided we would rename the company when something beyond Zomato became a significant driver of our future," he wrote in a letter to shareholders. With Blinkit's expansion and new verticals emerging, th...