New Delhi, April 15 -- Havmor Ice Cream, owned by South Korea's Lotte WellFood Co Ltd, is seeing a strong demand for its products this summer, but surging input costs have squeezed margins, Komal Anan... Read More
New Delhi, April 15 -- Havmor Ice Cream, owned by South Korea's Lotte WellFood Co Ltd, is seeing a strong demand for its products this summer, but surging input costs have squeezed margins, Komal Anan... Read More
New Delhi, April 14 -- For over a decade, brands were told to stand for something bigger than the products they sell. Climate change, gender equality, LGBTQ+ rights, mental health-the nobler the cause... Read More
New Delhi, April 14 -- With a premium portfolio that includes Budweiser, Corona, and Hoegaarden, Belgian beer giant AB InBev is sharpening its focus on India-a market that has now become the fourth-la... Read More
Mumbai, April 14 -- In a world where advertising often tries to go big-big causes, big celebrities, big messages-HDFC Mutual Fund's latest film Hum Sab Investors Hain chooses a quieter route. Created ... Read More
Mumbai, April 1 -- India's sports economy expanded 6% in 2024 to reach Rs.16,633 crore, according to GroupM ESP's Sporting Nation: Building a Legacy XII report. Though marginally short of the $2 billi... Read More
New Delhi, March 31 -- A late entrant in India's Rs.70,000-crore decorative paints market, Birla Opus has spent the past year taking on entrenched competitors with a mix of product innovation, aggress... Read More
New Delhi, March 31 -- In an industry known for controlling narratives, Indian advertising is now grappling with one it can't spin. Just days before the Indian Premier League (IPL) kicked off-India's ... Read More
New Delhi, March 31 -- CashKaro has rolled out what it claims is India's first Ghibli-style advertisement-an animated campaign that mocks coin-based rewards while pitching its "real cashback" proposit... Read More
Mumbai, March 27 -- Starting 1 April, Indian fans of World Wrestling Entertainment (WWE) will need a Netflix subscription to watch Raw, SmackDown, NXT, and all related marquee events including Wrestle... Read More