New Delhi, June 9 -- Media and entertainment giant Zee Entertainment Enterprises Ltd, which rebranded itself as Z last month, has forged a strategic partnership with content and tech startup Bullet, co-founded by Azim Lalani and Saurabh Kushwah.

Z will acquire a stake in Bullet, which has developed a micro-drama application featuring fast-paced, vertical-format episodes designed for younger audiences.

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Bullet will be launched within the ecosystem of ZEE5, the video streaming platform owned by Z. The application will cater to the evolving consumption habits of young audiences with mobile-first stories that offer users a quick and...