New Delhi, Feb. 27 -- Spain's Inditex Group has expanded its footprint in India with the launch of Bershka, its third fast-fashion brand in the country, aimed at young, trend-conscious shoppers. The first Bershka store has opened at Mumbai's Phoenix Palladium mall, alongside the brand's online debut in India.

Part of Inditex, the world's largest listed fashion company, Bershka sits at a lower price point than Zara, catering to a younger demographic. Inditex's global portfolio includes brands such as Zara, Pull&Bear, Massimo Dutti, Stradivarius, Oysho, and Zara Home.

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Until now, Inditex has operated in India through a joint venture with Tata Group's Trent Ltd, whi...