New Delhi, July 29 -- Even as YouTube's new rules seek to curb content mass-produced with artificial intelligence (AI) tools, the large volume of such repetitive videos and audio is still a risk for Indian creators.

"We have lately seen a massive increase in the posting of pure AI-generated content, especially video. We have seen creators also use the same as a shortcut, although exact numbers vary widely depending on platform moderation policies," said Sunder Venkatraman, chief business officer at short video app Josh. "AI can enhance creativity and streamline content production, but its proliferation risks overshadow original creator efforts, potentially diminishing their visibility and income."

The rise of AI introduces complexities ...