Mumbai, July 15 -- WPP Media, formerly GroupM, has emerged as the top media agency group in India with $6.6 billion in billings in 2024, according to the latest Billings and Market Share report by COMvergence.

The report, which tracks agency-level billings across both global and Indian markets, puts IPG Mediabrands and Publicis Media in second and third place with $2.0 billion and $1.7 billion in billings, respectively.

The total market assessed by COMvergence in India stood at $16 billion, based on billings from 20 agency networks and two leading independents. The 2024 report also showed a significant uptick in digital media, with agencies clocking $6.8 billion in digital spends and digital comprising an average of 52% of total agency ...