Mumbai, May 29 -- In a digital economy increasingly defined by high-velocity clicks and algorithmic shelves, brands are grappling with the chaos of managing e-commerce and quick commerce campaigns across multiple platforms. Marketing technology (martech) company Wondrlab is attempting to bring clarity with the launch of Hector, a proprietary SaaS (software as a service) platform built by its performance marketing arm Neon Digital.

After two years of product development and a Rs.30 crore investment, the platform is being positioned as a full-stack operating system for digital commerce, already being used by over 100 clients.

At its core, Hector brings together advertising and performance data from Amazon, Flipkart, Myntra, Blinkit, Insta...