New Delhi, Aug. 29 -- ̌Saiyaara has become one of the biggest talking points at the box office in 2025. Reportedly made with around Rs.50 crore, the film has minted Rs.563.5 crore worldwide.

Many believe its success is driven mainly by Gen Z viewers, given its youthful genre and fresh cast. A recent study has tried to analyse the truth behind it.

Saiyaara scored 65 on the Ormax Power Rating (OPR), a key measure of audience likeability and word-of-mouth. Anything above the 60 benchmark signals sustained collections.

This explains why the Bollywood film, starring Aneet Padda and Ahaan Panday, has held steady beyond its opening weekend and grown into a long-run hit. OPR shows that, while Gen Z played a role, broad appeal and positive...