New Delhi, Feb. 18 -- Lisa Liu, 29, earlier worked as a teacher. But, she left the job in July 2023 due to exhaustion and voice strain. According to Personage magazine, a woman from Heze, China, has made it big after changing her profession.

Liu entered the coffin export business and focused on European buyers, especially Italy. A factory tour showed her the entire production process, helping her overcome cultural fears about coffins. In China, death is often seen as taboo. Any association is often viewed as bad luck.

However, Liu's workers treated coffins as ordinary wooden products, sometimes even using urns for storage. Italian coffins differ from traditional Chinese ones as they are lighter and decorated with religious carvings. Bot...