Mumbai, July 13 -- In a category crowded with pitch decks and posturing, Pune-based creative agency Wit and Chai is choosing to do things differently. Started six years ago by three friends with no formal advertising background, the company is now scripting an ambitious growth story, with eyes set on a Rs.200 crore revenue target.

"We're not advertisers running an agency-we're businessmen running an advertising business," says co-founder Mohit Ghate, who previously built and exited a med-tech startup. What began with a simple Facebook campaign for a cafe in Pune has grown into a 100-member operation with offices in Pune, Mumbai, and London. The agency services marquee clients such as Coca-Cola, Starbucks, Amul, Kotak, Chitale Bandhu, and...