Bengaluru, June 30 -- Wipro Consumer Care Ventures, the venture capital arm ofWipro Consumer Care and Lighting, is shifting its investment approach to focus on more mature consumer startups, as India's startup ecosystem enters a more measured growth phase.

The firm, which has primarily backed very early-stage companies for nearly a decade, will now concentrate on pre-Series A and Series A rounds. Through strategic support and capital deployment, the firm aims to reduce risk and deliver greater value.

The firm will now invest up to Rs.10-25 crore, including follow-on investments, while limiting its shareholding to 20%, according to its managing partner, Sumit Keshan.

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