New Delhi, July 30 -- Protein mania moved beyond the gyms and fitness world a long time ago. Today, everyone, irrespective of whether they workout or not, talks about protein. It is a favourite conversation starter in social situations and even children aren't safe anymore as parents invariably ask their young ones, "What protein did you eat?"

With healthy snacks-from protein chips and protein lassi to protein ice cream and protein popcorn - all around us, snacking for comfort or joy is frowned upon. But if that wasn't enough, a protein beer, believe it or not, has just been launched. Yes, a nutrition company has actually made a beer with 5 grams of protein and 0.5 percent of alcohol per can. This shows how irrational our current focus o...