New Delhi, Feb. 17 -- As global streaming giants tighten their grip on India's OTT market, smaller platforms are struggling to stay afloat.

With rising production costs, shrinking marketing budgets, and the dominance of Netflix, Prime Video, and JioHotstar, fringe players like ALTT and Eros Now are fading from the spotlight. While regional platforms carve out their own niches, those stuck in the middle find themselves with dwindling content and fewer options to compete.

For example, while platforms like Lionsgate Play are doubling down on international content, others such as Eros Now and Ekta Kapoor's ALTT are seeing a sharp decline in new programming. Meanwhile, Hungama Play, though still releasing a few titles, has largely scaled bac...