New Delhi, May 20 -- With niche streaming platforms, including international players like Apple TV+ and regional services such as hoichoi and Chaupal, now bundled into popular aggregation services, industry experts see an opportunity for these platforms to move closer to the mainstream in a cluttered OTT economy.

Bundling through services like Prime Video Channels has helped many platforms reach beyond their core linguistic audiences. For instance, Apple TV+ is now accessible to users outside its traditional, urban, upmarket base, while names like hoichoi and Chaupal are being discovered by non-Bengali or Punjabi viewers.

"Aggregation has proven instrumental in expanding our footprint beyond core markets," Soumya Mukherjee, chief operat...