New Delhi, July 8 -- It started with a breakup and a Reel.

Two weeks after her long-term relationship ended, 24-year-old Ananya, a Mumbai-based social media marketer, stumbled across an Instagram video titled "If they left, it was a trauma bond." The creator, a charismatic "healing coach" with no clinical qualifications, explained how emotionally unavailable partners get us "addicted" to their inconsistency. It resonated deeply. Ananya watched the Reel five times, shared it with friends, and signed up for a journaling course linked in the bio. In a matter of weeks, she had mapped her childhood wounds, diagnosed her attachment style, and labeled her ex as a narcissist. All of this without ever speaking to a licensed therapist.

"It made s...