Bengaluru, Feb. 8 -- Zomato Ltd's decision to carve out a distinct identity for its parent entity will allow it greater freedom in exploring its ambitions without putting all its eggs in one basket, while providing investors more granular insights into the company, say industry experts.

Four years after Facebook rebranded as Meta Platforms Inc. and a decade after Google's parent became Alphabet Inc., Zomato on Thursday announced that its board had approved the renaming of its corporate identity as Eternal Ltd. It now needs shareholder approval for the name-change.

Zomato's rebranding aligns with the food-delivery giant's growing focus on its quick-commerce brand Blinkit, restaurant supplies business Hyperpure, and events platform Distri...