New Delhi, Feb. 22 -- A grassroots movement called The People's Union USA is calling for a nationwide consumer boycott on February 28, urging Americans to halt all purchases for 24 hours in protest of rising prices and corporate practices. The "Feb 28 Economic Blackout" has been gaining traction on social media, with calls to avoid spending at major retailers and fast-food chains.

The People's Union USA, founded by John Schwarz or TheOneCalledJai, on social media, from Queens, New York, is spearheading the movement. The organisation describes itself as a non-partisan group focused on "fairness, economic justice, and real systemic change."

"For our entire lives, they have told us we have no choice ... that we have to accept these insane ...