New Delhi, April 14 -- With a premium portfolio that includes Budweiser, Corona, and Hoegaarden, Belgian beer giant AB InBev is sharpening its focus on India-a market that has now become the fourth-largest globally for Budweiser. Backed by sharp digital targeting, immersive music-led experiences, and an expanding flavour-first play under Hoegaarden, the company is chasing long-term growth in a tightly-regulated category. In a conversation with Mint, Vineet Sharma, vice-president-marketing & trade marketing, AB InBev India, discusses evolving media mixes, responsible drinking campaigns, the rising role of artificial intelligence (AI), and what makes India a high-potential beer market that's just getting started. Edited excerpts:

First and...