New Delhi, Dec. 7 -- Snap Inc. has not had a chief marketing officer since 2023; until Grace Kao was promoted to the role earlier this year.

She has a difficult balancing act to pull off: to keep the flagship app Snapchat as true to its wild messaging roots as possible, but without losing grip on advertisers hungry to remain relevant to the elusive Gen-Z and increasingly even younger generations of users. In an interview, Kao tells Mint how the California-headquartered company is taking this forward, as it launches Snapchat's first-ever brand marketing campaign. Edited excerpts:

Q. Snap now has a CMO after a couple of years. How have the first few months in this role been?

I've been attending a new employee orientation even though it's...