New Delhi, Aug. 4 -- The national election last year saw political parties and leaders tap popular podcasters and influencers to get their message across to voters, especially young Indians. Now, in the runup to the Bihar election, a host of regional language and micro influencers are playing a hyper-local role in the voting process.

With just a few thousand followers, these creators combine dialects, humour, and everyday storytelling to engage their communities, according to industry experts.

These efforts are a mix of both collaborations with political parties and independent initiatives by influencers. Some regional creators team up with political parties for structured campaigns, creating promotional videos, covering events, and pub...