New Delhi, Sept. 11 -- Video content investments across seven key Asian markets is projected to decline this year after growing at 9% in 2024, led by India, according to a new report.

Total investment across India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and Vietnam is likely to decline 2% to $15.8 billion this year due to weakness in advertising-dependent TV sectors, particularly free-to-air and pay-TV, according to Media Partners Asia's Asia Video Content Dynamics 2025 report.

In 2024, India's video content investments increased 19% to $6.2 billion. Total spending across the seven Asian countries was $16.1 billion, MPA said based on its analysis of consumption and content investment across TV, online video, and film.

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