New Delhi, Sept. 16 -- Urban Company IPO GMP in focus: Urban Company, which garnered significant interest during its bidding period, with subscription crossing over 100 times, is set to enter bourses on Wednesday, September 17, and is also likely to attract the same enthusiasm as the grey market premium signals a stellar entry for the stock.

According to market sources, the company's shares are commanding a GMP of Rs.53 ahead of listing. Based on the company's upper band issue price of Rs.103 and the current GMP, the estimated listing price of Urban Company stands at Rs.156 per share, 52% above the issue price.

The grey market premium indicates investors' willingness to pay a premium over the IPO price and is not the final listing price...