Mumbai, May 3 -- At a time when India's media giants are pouring billions into content, Uday Shankar, co-founder of Bodhi Tree Systems and vice chairman of JioStar, warned that the investment surge risks falling short without deeper innovation in monetisation, regulation, and audience strategy.

Speaking at the Waves 2025 summit, Shankar laid out a clear-eyed assessment of the sector's challenges: a stagnant revenue model, a creatively stalled Bollywood, an aging leadership out of sync with India's youthful audience, and regulators who treat digital and television as one and the same. His call to action: rethink the business from the ground up-or risk squandering India's chance to build globally competitive media platforms.

Read this | I...