New Delhi, Feb. 10 -- The Viral Fever, or TVF, known for hit shows like Panchayat and Aspirants, is expanding into Tamil, Telugu, Marathi, and Bengali content while also making its theatrical debut with a Hindi movie called Vvan-Force of the Forest.

Having launched regional language shows such as Sivarapalli (in Telugu) and Shanti Kranti (in Marathi), TVF has identified the four Indian languages as key growth areas given their dominance in television viewership and advertising revenues, according to Vijay Koshy, president of TVF.

"Regional content is a big focus for us. And Tamil, Telugu, Marathi and Bengali, are the four languages we have seen command a substantial chunk of the viewership and advertising pie in broadcast television," s...