New Delhi, May 19 -- US President Donald Trump's punitive tariff proposal to force American movie industry to make films locally could leave the global media and entertainment giants operating in India in a big quandary, analysts said.

Under the proposed 100 % US tariff on "foreign-made films", exporting such content from India to the US could double the landed cost of post-produced masters that are completed in India but monetized in America, eroding margins or forcing price hikes for audiences. A universal 10 % baseline tariff on all audio-visual imports, effective 10 April 2025, adds immediate additional costs unless projects can be re-flagged as US co-productions.

Platforms that have invested heavily in Indian originals with cross-b...