New Delhi, July 1 -- Phoebe Gates, daughter of Bill Gates, is embracing artificial intelligence to power her fashion tech startup, Phia. In a recent podcast appearance, Gates, alongside co-founder Sophia Kianni, revealed how they harness ChatGPT to craft compelling marketing strategies and create viral video content with precision and ease.

Speaking onThe Burnouts podcast, the duo offered a behind-the-scenes look into how AI plays a central role in Phia's social media and brand-building efforts. Far from using it simply as a creative assistant, Gates and Kianni explained that they "reverse engineer" top-performing social media videos to produce their own standout content, tailored to Phia's aesthetic and mission.

"We don't start from sc...