MUMBAI, May 28 -- Rooter, a game streaming startup that began life as a sports fan engagement platform in 2016, is rewriting its playbook yet again.

In its sharpest pivot so far, the company has doubled down on gaming commerce, helping it clock $10 million ( Rs.82 crore) in revenue in 2024-25, a 120% year-on-year jump. Almost 70% of that revenue came from users, not advertisers.

At the heart of this transformation is Rooter Shop, an in-app marketplace that allows gamers to buy virtual currencies, gift cards, and gaming vouchers. In just six months since its launch, Rooter Shop has emerged as the fastest-growing revenue channel for the platform.

"The launch of Rooter Shop marks a defining moment for us. We've moved from just being a str...