New Delhi, April 24 -- The live events industry that saw a gradual recovery after the covid pandemic is witnessing significant draw from smaller venues in Tier 2 and Tier 3 markets.

Industry experts say these events, including college festivals and low-scale stand-up and influencer specials, are easier to put together than top-tier concerts with big artists. The traction is impressive, especially for local names, since these territories are not saturated the way metros are, which see much higher frequency of shows and events.

A young, emerging class of upwardly mobile Indians is driving this surge in cities like Surat, Jaipur, Mysuru, and Guwahati.

"We're witnessing a massive shift in how India consumes live entertainment, with the dec...