New Delhi, March 18 -- Despite the rise of legitimate streaming platforms, piracy continues to bleed India's entertainment industry, with film and OTT content suffering the biggest blows.

While music piracy has been largely curtailed due to free, ad-supported streaming, video piracy remains rampant, costing the industry a staggering Rs.224 billion annually, as per a report released by EY and the Internet and Mobile Association of India (IAMAI).

Of this, Rs.137 billion in losses stem from pirated movie theatre content, while Rs.87 billion is attributed to illegally accessed OTT content. Streaming remains the primary source of pirated content, accounting for 63% of the total, followed by mobile apps at 16%, with social media and torrent p...