New Delhi, Oct. 8 -- While India gears up for its most glittering season, OTT platforms are quietly working behind the scenes to grab a slice of your festive downtime- with fresh line-ups, cultural hooks, and family-friendly stories designed for living room marathons.

Netflix, which has recently dropped Dhadak 2 and Son of Sardaar 2 post theatrical release, will premiere an animated series called Kurukshetra, while JioHotstar is launching Pitch to Get Rich, a fashion reality show featuring Akshay Kumar and Karan Johar.

Big titles, family genres, and regional content are increasingly timed around major festivals, often bundled with offers. ZEE5, for instance, has lined up campaigns and on-ground activations to deepen its cultural connect...