New Delhi, Jan. 11 -- The box-office is no longer the only engine of value for a successful film. Feature filmmakers that once relied only on theatrical, satellite television and video streaming rights are fast expanding monetization avenues to extend the shelf-life of the project beyond the cinema and OTT window.

Last month, audio series platform Pocket FM announced a new collaboration with Arka Mediaworks to launch an original audio series based on the Baahubali franchise that would include over 250 episodes, and be available in Hindi, Tamil and Telugu. Earlier, Yash Raj Films' had collaborated with District, the going-out platform for a fan engagement experience within the app for action-drama War 2 while Hrithik Roshan-starrer Fighte...