New Delhi, Oct. 29 -- In the scroll-hungry world of online content, the behind-the-scenes characters cutting the clips are now cashing in, quietly shaping how the internet watches, laughs, and buys. A new wave of jobs is transforming India's over Rs.3,500 crore creator economy. As social platforms become full-fledged media businesses, freelance editors have become essential partners for creators and brands alike.

When the world's biggest YouTuber launches a startup just for editors, you know the edit room has gone mainstream. MrBeast, touted the world's biggest YouTuber who has the most individual subscribers, surpassing 448 million, recently launched Vyro, a platform that connects creators and brands directly with freelance video editor...