New Delhi, Aug. 16 -- In The Beat Report, Mint's journalists bring you unique perspectives on their beats, breaking down new trends and developments, and sharing behind-the-scenes stories from their reporting.

Hello,

I'm Pratishtha Bagai, one of the youngest voices in Mint's buzzing, multi-generational newsroom-here to bring a Gen Z lens straight to your inbox. My beat? India's creator economy, the sector that grew out of teenagers filming unfiltered videos in their bedrooms and has since turned into a boardroom buzzword and a multi-crore marketing engine.

Today, this nearly- Rs.3,400-crore industry is minting millionaires out of internet personalities-complete with GST numbers-and reshaping the way brands spend. Look around and you'll...