New Delhi, March 4 -- Television producers, writers and broadcasters are increasingly trying to evolve with the times as exposure to social media and online content grows. Many are incorporating topical, social media conversations in their writing while taking on formerly taboo subjects such as menopause and mental health as they try to make younger and male audiences tune in too.

While the changes can be seen in spurts, broadcasters and experts say the effort is to both keep up with changing audience tastes and make sure viewers, other than women, the primary audience for general entertainment channels, especially fiction, can be encouraged to tune in even as creators compete with second screens in the form of mobile phones and short vi...