New Delhi, Feb. 14 -- India's advertising industry is on a steady growth trajectory, with a projected 7% rise in 2025, driven largely by digital media's expanding influence. As brands navigate evolving market dynamics, challenges like taxation changes, inflation, and complex marketing strategies are reshaping the landscape.

In an exclusive conversation with Mint, Prasanth Kumar, CEO of GroupM South Asia, unpacks the key trends, growth forecasts, and what lies ahead for advertisers in an increasingly digital-first world.

It's important to understand that 7% is progressive growth and, in no way, a slowdown. In absolute terms, the Indian ad market is still expanding significantly. India continues to be one of the top four growth markets gl...