Mumbai, Oct. 27 -- A national body of consumer packaged goods distributors has decided not to accept or pursue sales targets set by Tata Consumer Products Ltd until the company initiates a "fair dialogue" to address what it calls long-standing issues of stock "dumping".

Distributors are unhappy with the alleged strategy of Tata group's packaged consumer goods arm to push its newer brands and acquisitions, including Tata Sampann, which sells packaged masalas, dals, atta, and other staples, and Ching's Secret, the condiments brand it acquired in 2024.

Tata Consumer declined to comment.

The core of the problem lies in Tata Consumer consolidating the distribution of several brands, according to Dhairyashil Patil, national president of the ...