New Delhi, Nov. 11 -- Many streaming platforms and content makers are getting shows sponsored by companies as a means of monetization as paid subscriptions plateau and digital advertising is still in a nascent stage. Platforms such as aha Video, hoichoi and Amazon MX Player and microdrama makers are rapidly exploring branded show options.

Such content is low risk, partially funded upfront and comes with built-in distribution from the sponsoring company itself. The challenge for them, though, is to convince audiences of the authenticity and credibility of titles backed by brands.

"Brand-sponsored content continues to play a vital role. It offers OTT platforms and producers an additional monetization stream while giving brands an organic,...