New Delhi, Aug. 6 -- Indian video streaming platforms are working towards backing original films, having realised that some movies are best suited for community viewing on the big screen - just as Apple TV+ did with F1: The Movie.

As streaming companies like Apple back theatrical hits in the West and platforms including Prime Video attempt to bring the model to India, experts said the strategy could give them an additional source of revenue. Rather than pay hefty acquisition fees only to stream films, they could also experiment with turning out films by partnering with movie producers.

This could provide streaming platforms a chance to come out with more niche, mid-budget experimental films to be taken to cinemas first, with adequate pr...