New Delhi, Dec. 16 -- Weekly viewership for streaming originals is seeing a sharp drop compared to the numbers such shows and movies would clock a year or two ago with entertainment industry experts attributing the trend to relatively safe bets by OTT, short for over the top media, platforms.

Weekly viewership figures for fiction OTT originals published by media consulting firm Ormax sees most shows report numbers in the 1-2 million range with very few breaking out in the past few months-while even a year ago, it was common for multiple web shows to garner viewership over four million in the same week.

Creators and industry experts say platforms are adopting a predictable approach by betting too much on established franchises avoiding r...