New Delhi, Oct. 12 -- Observant travellers on the choked Western Express Highway in Mumbai may have spotted a small purple billboard tucked away in a service lane leading away from the highway. In bold words, District by Zomato declared "We Got Be*f".

It's a strange message, until you read the small lettering underneath that says the company's beef is with people who stay at home, scrolling away, booking tickets on an app "stuck in 2007".

It's a rather snide reference to BookMyShow, the leader in the ticketing business and now in the business of live events, too. District by Zomato that launched last year is taking BookMyShow head-on, not just in the business of selling movie and events tickets, but in producing live concerts and other ...