New Delhi, Nov. 23 -- Talk to single people in their 20s and 30s and chances are they will shudder at the mention of dating apps. There are social media pages dedicated to 'Tinder Nightmares' while men are infamously left defeated by a hugely skewed sex ratio and women swear they run into the same 'situationships' on the apps every few months.

Result: the interest in dating apps is waning and younger folks, especially Gen Z, are turning to Instagram, TikTok and more offline events to find love.

Clearly, the apps need to fix this crisis of faith. We found Bumble and Tinder addressing the problem in India, but with diametrically opposite approaches.

Bumble has a heartfelt campaign in all black-and-white focused on loving couples holding ...